Swot analysis eurodisney paris
Swot analysis eurodisney paris
Related Papers. Disneyland Paris is the most expensive theme park out of its closest European competitors, which could result in customers going elsewhere for their entertainment. These customers will also feel valued and respected as they are not being discriminated against, and would feel comfortable in talking to a member of staff should they have any queries. However, we still look for solid revenue and earnings gains this year, with most divisions supporting the advance. The diversified entertainment company has good fundamentals, and has benefited from recent studio releases, most notably with the success of the latest Star Wars movie, and more recently with Finding Dory. It has also provided the company with the ability to expand its presence throughout the world over the years, particularly in Asia. Employees have become dissatisfied with the standard of work at the Disneyland Paris Park, which might deter people from working there. Weaknesses Disneyland Paris has received negative press due to not being able to financially support itself. The Studio Entertainment group should continue to post good results, given the fact that Disney plans to release a new Star Wars movie every year for the next five years. It was located by the river Marne some 20 miles east of Paris and was designed to be the biggest and most lavish theme park that Walt Disney Company had built as compared to other sister companies.
Will the earnings advances continue? This creates a large customer base for Disneyland Paris thus increasing sales and revenue for the company.
Disneyland Paris will also see a rise in their revenue and sales figures giving them more money to make change and improvements if any are needed. Another strength Disney show is the high level of training given to their employees.
Financial Strength: Disney has a very strong balance sheet, and generates robust cash flows.
This is crucial for Disneyland in being successful as the customers that come here are from different countries worldwide, which speak different languages and have different cultures. This then leads to an increased reputation, in turn gaining repeat custom, which leads to an increase in sales and potentially revenue. When Walt Disney opened an amusement park in the middle of Southern California orange groves in , he changed the way that Americans, and the world, viewed such entertainment. The diversified entertainment company has good fundamentals, and has benefited from recent studio releases, most notably with the success of the latest Star Wars movie, and more recently with Finding Dory. While the equity pays a dividend, it is below the Value Line median. Below are the statistics to support my claim: A further strength of Disneyland Paris is that its location is easily accessible to its customers. Higher programming costs will also likely continue to hurt this business. However sufficient preparation will be required to fully integrate and provide seamless service to customers with low cost airlines and other transport service providers. Strong Brand Equity: The Disney brand is known throughout the world, and is regularly listed as one of the best global brands of all time. Planned Star Wars-themed lands at Disneyland and Disney World could also boost results longer term, although short-term costs for these projects could temper earnings growth in the near term. The company has posted several quarters of year-over-year earnings gains. Though Eurodisney has been successful to attract more customers and become profitable after the implementation of this strategy, it was under the threat of bankruptcy in This creates a large customer base for Disneyland Paris thus increasing sales and revenue for the company.
The company is also expected to profit from its Parks and Resorts segment, which includes recently-opened Shanghai Disney, as well as the ongoing success of Pixar, Marvel, and other assets.
The Interactive group creates branded entertainment and lifestyle content across interactive media platforms. Threats Competition on All Fronts: Disney is a huge company, with many segments in different industries.
Euro Disney has to maintain a high customer value by increasing the benefits of its services and reducing its costs. This increases the volume of sales gained by Disney therefore the revenue created.
Expand marketing services to nearby countries and integrate with transport service providers Euro Disney can grow its business in Eastern Europe which is untapped while at the same time integrating with transportation service providers to reduce costs and market aggressively to promote the value of EuroDisney services to change the value perception.
However, as Eurodisney is a huge employer in France, there is a big opportunity for government support and financing in addition to other related incentives such as opening up charless deguale airport for low cost airlines which will result in reduction in airfares and increased number of customers Alternative Strategy Among many possible alternatives we have selected the best for strategies for evaluation by Eurodisney.
based on 30 review